Contact: Gary Medley, 503-295-1918 Ex. 132; 503-516-1468 (mobile) or gary@leoketel.com
For Immediate Release: June 26, 2007
HOOD RIVER, Ore. - Mobile marketing has entered a new era - the bBoing era.
Imagine this scene. A consumer spots a bBoing keyword on an in-store product display. The consumer text messages bBoing the keyword and their email address. bBoing immediately sends (1) an instant coupon to their cell phone, good for a free product if they purchase today; (2) a relevant, targeted email to their inbox, with valuable product/brand information.
Thus, a one-on-one relationship has been established for ongoing email communication, completing a text-message-to-email connection. Moreover, brand recognition has been achieved, action has been inspired, and a prospect has been converted into a buyer. This is bBoing.
See it. Text it. Get it.
Launched by parent company Summit Projects of Hood River, Ore., a leading Northwest interactive agency, bBoing is a mobile communications agency and technology platform that works with all major cellular networks, offering an industry-first service connecting SMS (Short Message Service) text messaging and email marketing.
"It's the first service of its kind in the country," says company CEO Craig Sabina. "With bBoing, marketers can offer a text it call-to-action, with a follow-up email, thus dramatically improving success rates. Our parent company has a decade of experience with permission-based email. With bBoing, consumers who text it will get follow-up test messages and emails that are relevant, entertaining and designed to drive sales."
An increasing number of business and special event managers are using text messaging as a marketing tool; American Idol is perhaps the most prominent example, with 14 million viewers texting in their votes each season. But bBoing sings a more powerful tune, taking text messaging one step further. A bBoing-generated email provides content and information relevant to the end users' request, while providing results that can be tracked and monitored. "We live in a busy, noisy world," explained Nathan Wagner, director of sales. "Consumers can use bBoing to respond more easily to marketing messages that interest them. At the same time, marketers can use bBoing to track marketing efforts with unerring precision." BBoing recently completed a test campaign with the fast-food giant Quiznos© in three stores and two markets, Lawrence, Kansas, and Hood River, Ore. The results demonstrated bBoing's potential to change the face of marketing. Quiznos© used bBoing to offer customers instant in-store coupons on their phone, while later engaging those same customers with an email message call-to-action - a chance to win an I-Pod© shuffle. All aspects of the program were successful, including in-store response, "open rate" of the follow-up email, and "click through" conversion rate to visit the Quiznos© Web site for additional sweepstakes information.
Use of bBoing technology is not limited to restaurant promotions. Companies can use bBoing services for content delivery, such as product brochures or media materials; trade shows and events; product promotions, and more. The application of bBoing is only limited by the imagination of the marketer.
Moreover, bBoing is free to the end-user and works with all major Cellular phone companies. "We believe consumers will respond to specific offers and opt-in for further information and promotions if the service is free, 100-percent permission-based, relevant, rewarding, and easy to use," Wagner said.
One thing is certain: Text messaging is here to stay. According to eMarketer, more than 400 billion text messages were sent worldwide in 2006, 30 percent by U.S. cellular subscribers. There are more than 230 million text-message capable mobile phones in America. That's 83 percent of all households, and nearly 70 percent of 18- to 39-year-old cell phone users text message daily.
To experience bBoing firsthand, simply text the word bboing and your email address to 226464. A text message will be returned to your phone immediately, while at the same time more information on bBoing will be delivered via email.
For more information on bBoing, visit www.bboing.com, or contact Nathan Wagner, 541.387.8883 x 240 or 503.866.4800 cell, or nathan@bboing.com.
BBoing's parent company, Summit Projects, is a full-service interactive agency based in Hood River, Ore. Boasting more than twelve years of experience, Summit offers strategic planning, design, development, hosting, online marketing, permission-based email marketing, and site maintenance. Summit Projects is committed to innovative, creative and results-oriented solutions, and has developed and managed powerful internet efforts for a wide-range of brands, including Nike Golf, Norwegian Cruise Lines, Timberland's Smartwool, Liz Claiborne's Prana apparel, Nautilus/Bowflex, Boise Paper, CamelBak, Clif Bar, Dr. Martens, Keen Footwear, Mentholadum's Oxy brand, Columbia Sportswear, Swiss Army/Victorinox, and Lucas Arts, among others.
For more information on Summit Projects, contact Kate Longfield, 541-387-8883, ext. 238, kate@summitprojects.com, or visit www.summitprojects.com.
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Mobile phone use and text messaging has exploded in the United States in recent years. With bBoing's mobile-to-email technology, you can take advantage of this upsurge - before your competitors do.
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