07 News Releases

Click on a title below to read the full text of the news release

Date Title
06/26/07 A New Mobile Marketing Technology - bBoing - Completes the Connection between Text Messaging and Email

07 News Releases

Click on a title below to read the full article

Date Title
07/09/07 Live Earth SMS Campaign Not Quite Integrated
07/18/07 Mobile E-Mail Marketing Gets Skimmed
07/18/07 Mobile Marketers Try Text Messaging
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Mobile phone use and text messaging has exploded in the United States in recent years. With bBoing's mobile-to-email technology, you can take advantage of this upsurge - before your competitors do.

  • 69% of mobile phone users age 18-39 use text messaging
  • 10% of Internet users text message several times a week
  • Text messaging is second only to email as the most popular communication tool used by Internet users
  • Every mobile phone sold supports 2-way text messaging.
  • Permission-based mobile marketing is 50% more effective than TV
  • 7% of mobile phone users have responded to short message code advertising
  • 35% of households with mobile phones use text messaging

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